TY - BOOK AU - LEIM PEI LING (TP031971) AU - Ms. Margaret Subramaniam TI - A STUDY ON BEHAVIOUR OF UNDERGRADUATE STUDENTS TOWARDS PURCHASE OF SMARTPHONES AV - PG-23-0048 PY - 2017/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer behavior KW - Young consumers KW - Shopping KW - Psychological aspects N1 - Available in APres; A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1606IBM) UR - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ ER -