TY  - BOOK
AU  - LEE KAR HUEI (TP039762)
AU  - Mr. Tee Poh Kiong
TI  - A STUDY ON FACTORS TOWARDS SMARTPHONE CONSUMERS PURCHASING BEHAVIOUR AMONG GENERATION Y IN MALAYSIA
AV  - PG-23-0056 
PY  - 2016///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Smartphones
KW  - Young consumers
KW  - Shopping
KW  - Psychological aspects
N1  - A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management
ER  -