TY  - BOOK
AU  - LOUIS CIU (TP035621)
AU  - Mr. Pathmanaban Pappayah
TI  - AN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU
AV  - PG-23-0071 
PY  - 2016///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - AirAsia
KW  - Airlines
KW  - Purchasing power
KW  - Malaysia
KW  - Young adult consumers
N1  - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -