TY - BOOK AU - AUSTIN USMAN (TP036183) AU - Ms. Subaashnii Suppramaniam TI - A STUDY ON CONSUMER SATISFACTION, PERCEIVED VALUE, SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FAST FOOD COMPANY IN MALAYSIA AV - PG-23-0075 PY - 2016/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer satisfaction KW - Quality control KW - Fast food restaurants KW - Malaysia N1 - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM) UR - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ ER -