TY  - BOOK
AU  - FATHIMA SHAMILA AKRAM (TP041346)
AU  - Ms. Haslina Hashim
TI  - IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA
AV  - PM-28-46 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Customer loyalty
KW  - Malaysia
KW  - Service quality
KW  - Trade marketing strategy
N1  - A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)
ER  -