TY - BOOK AU - TUMENJARGALAN AMARSANAA (TP040343) AU - Ms. Rahilah binti Ahmad TI - A STUDY ON IMPACT OF PERCEVED RISK FACTORS TOWARDS ONLINE PURCHASING BEHAVIOUR AMONG MONGOLIAN URBAN CONSUMERS AV - PM-28-56 PY - 2017/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer behavior KW - Mongolia KW - Marketing KW - Social aspects N1 - A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM) ER -