TY  - BOOK
AU  - SANA AHMED NOON (TP040790)
AU  - Mr. Tee Poh Kiong
TI  - RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR AMONG WOMEN IN THE FASHION INDUSTRY: EMPIRICAL EVIDENCE FROM LAHORE, PAKISTAN
AV  - PM-28-69 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behaviour
KW  - Pakistan
KW  - Consumers' preferences
N1  - A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in International Business Communication (UCMF1605IBC)
ER  -