TY  - BOOK
AU  - Fenich,George G.
TI  - Planning and management of meetings, expositions, events and conventions
SN  - 9781292071749 (pbk.)
AV  - TX911.3.M27 F44 2015
PY  - 2015///]
PY  - 2014///
CY  - Harlow, Essex, England
PB  - Pearson Education LImited
KW  - Hospitality industry
KW  - Management
KW  - Congresses and conventions
KW  - Planning
KW  - Meetings
KW  - Special events
N1  - Includes index; Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry
ER  -