TY  - BOOK
AU  - Cohen,Norty
TI  - The participation game: How the top 100 brands build loyalty in a skeptical world 
SN  - 9781940858296 (hbk.)
AV  - HF5415.1255 .C64 2017
U1  -  658.827  
PY  - 2017///]
CY  - [Oakton, Virginia] : 
PB  - IdeaPress Publishing, 
KW  - Branding (Marketing)
KW  - Brand loyalty
KW  - Consumer satisfaction
KW  - Brand name products
KW  - Advertising
KW  - Marketing
N1  - Includes index; Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
ER  -