TY  - BOOK
AU  - Steenkamp,Jan-Benedict E.M.
TI  - Global brand strategy: world-wise marketing in the age of branding 
SN  - 9781349949939 (hbk.)
AV  - HD69.B7 S74 2017
U1  - 658.8/27 23
PY  - 2017///]
CY  - London
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
KW  - Management
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -