TY  - BOOK
AU  - Yohn,Denise Lee
TI  - Fusion: how integrating brand and culture powers the world's greatest companies 
SN  - 9781473676985 (hbk)
AV  - HF5415.1255 .Y63 2018
U1  - 658.8/27 23
PY  - 2018///
CY  - Boston
PB  - Nicholas Brealey Publishing, 
KW  - Branding (Marketing)
KW  - Advertising
KW  - Social aspects
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -