TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary M.
TI  - Principles of marketing
SN  - 9781292220178 (pbk.)
AV  - HF5415 .K68 2018
U1  - 658.8 23
PY  - 2018///]
CY  - Hoboken
PB  - Pearson Higher Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -