TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Rosengren,Sara
AU  - Antonetti,Paolo
TI  - Fundamentals of marketing
SN  - 9780198748571 (pbk.)
AV  - HF5415 .B35 2017
U1  - 658.8 23
PY  - 2017///]
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -