TY  - BOOK
AU  - Carlton,Dixie M.
TI  - Advertising, branding & marketing 101 : : the small business owner's guide to making branding, marketing, and advertising much more effective 
SN  - 9781545474082 (pbk.)
AV  - HF5415 .C37 2017
PY  - 2017///
CY  - Australia : 
PB  - Maria Carlton Pty Ltd, 
KW  - Marketing
KW  - Advertising
KW  - Branding (Marketing)
N1  - Marketing basics --Targeting your market --Positioning your business --Customer service essentials --Increasing market share, turnover, and profitability --Networking --Branding = projecting an image --Promotions --Media options --Building a strong reputation --Websites and social media marketing tools --Planning is the key to your marketing success
ER  -