TY  - BOOK
AU  - Mytton,Graham
AU  - Diem,Peter
AU  - Dam,Piet Hein van
TI  - Media audience research: a guide for professionals 
SN  - 9789351506430 (pbk.)
AV  - P91.3 .M98 2016
U1  - 302.2/072 23
PY  - 2016///]
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc.,  
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Revision of author's Handbook on radio and television audience research; Includes bibliographical references and index
ER  -