TY  - BOOK
AU  - Percy,Larry
AU  - Elliott,Richard H.
TI  - Strategic advertising management
SN  - 9780198703655 (pbk.)
AV  - HF5438.5 .P47 2016
PY  - 2016///]
CY  - Oxford, United Kingdom : 
PB  - Oxford University Press, 
KW  - Sales promotion
KW  - Advertising
KW  - Management
KW  - Strategic planning
KW  - Communication in marketing
N1  - Includes index
ER  -