TY  - BOOK
AU  - Rajagopal,R.
TI  - Marketing research: fundamentals, process, and implications 
T2  - Business issues, competition and entrepreneurship
SN  - 9781536130294 (hbk.)
AV  - HF5415.2 .R25 2018
U1  - 658.8/3 23
PY  - 2018///]
CY  - Hauppauge, N.Y.
PB  - Nova Science Publishers, Inc., 
KW  - Marketing research
N1  - Includes index; Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index
ER  -