TY  - BOOK
AU  - Lockhart,Johanna
TI  - Fundamentals of school marketing
SN  - 9781475829969 (pbk.)
AV  - LB2847 .L63 2016
U1  - 338.4/337 23
PY  - 2016///
CY  - Lanham, Maryland
PB  - Rowman & Littlefield
KW  - Schools
KW  - United States
KW  - Marketing
N1  - Includes bibliographical references; School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication
ER  -