TY - BOOK AU - ADNAN KHAN (TP043437) AU - Ms. Rohizan binti Ahmad TI - FACTORS AFFECTING CONSUMER PURCHASE DECISION OF FRAGRANCES AMONG GENERATION Y IN KLANG VALLEY, MALAYSIA AV - PM-28-87 PY - 2017/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer behavior KW - Malaysia N1 - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA) ER -