TY - BOOK AU - ONG JING WEN (TP021882) AU - Ms. Haslina Binti Hashim TI - CONSUMER BEHAVIOUR TOWARD FOOD PURCHASE THROUGH MOBILE APPLICATION AMONG THE HOUSEHOLD IN KLANG VALLEY AV - PM-29-15 PY - 2017/// CY - Kuala Lumpur PB - Asia Pacific University KW - Consumer behavior KW - Malaysia KW - Food service purchasing N1 - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1610MBA) ER -