TY  - BOOK
AU  - SHERENDEEP KAUR (TP019638)
AU  - Dr. Kalai Anand a/l Ratnam
TI  - IMPLEMENTATION OF DATA MINING TECHNIQUES IN CUSTOMER CHURN PREDICTION FOR TELECOMMUNICATIONS INDUSTRY
AV  - PM-29-21 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Data mining
KW  - Industrial applications
KW  - Marketing
KW  - Data processing
KW  - Customer loyalty
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1610DSBA)
ER  -