TY  - BOOK
AU  - KEIZIA LAUREINA EMOR (TP044024)
AU  - Ms Thanam Subramaniam
TI  - THE INFLUENCE OF ONLINE TRUST, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND ONLINE ADVERTISEMENT OF SOCIAL MEDIA AS THE COMMUNICATION TOOL TOWARD CUSTOMER PURCHASE BEHAVIOUR ON ZALORA INDONESIA AMONG THE GENERATION Y IN MANADO, INDONESIA
AV  - PM-29-33 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Indonesia
KW  - Social media
KW  - Word-of-mouth advertising
N1  - A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC)
ER  -