TY  - BOOK
AU  - Shimp,Terence A.
AU  - Andrews,J.Craig
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781337282659 (pbk.)
AV  - HF5415.123 .S55 2018
U1  - 658.802 23
PY  - 2018///]
CY  - Australia
PB  - Cengage, 
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Previous edition: 2013; Includes bibliographical references and index
ER  -