TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Essentials of services marketing
SN  - 9781292089959 (pbk.)
AV  - HD9980.5 .W57 2018
PY  - 2018///
CY  - Harlow : 
PB  - Pearson, 
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -