TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing management: a relationship approach 
SN  - 9780273778851 (pbk.)
AV  - HF5415.55 .H65 2015
U1  - 658.8 23
PY  - 2015///]
CY  - Harlow, England, New York
PB  - Pearson
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -