TY  - BOOK
AU  - Edwards,Ray
TI  - How to write copy that sells : : the step-by-step system for more sales, to more customers, more often 
SN  - 9781614485025 (pbk.)
AV  - HF5415 .E39 2016
PY  - 2016///]
CY  - New York, NY
PB  - Morgan James Publishing
KW  - Marketing
KW  - Advertising copy
N1  - How to sell without being "salesy" --
The magic building blocks of the perfect sales letter --
How to write headlines that grab readers by the eyeballs and suck them into your message --
Inbox magic: how to write e-mails that make more money --
How to write points that virtually force your prospects to buy --
The triad that sells more: irresistible offers, risk reversal, and powerful closes --
How to write guarantees that dissolve fear and unleash a river of sales --
How to write copy that closes the deal --
How to write irresistible offers --
The secrets of product launch copy --
The secrets of writing blockbuster copy by watching movies --
The copywriting challenge
ER  -