TY  - BOOK
AU  - ZINAB ABDULHAKIM MOHAMMED RSKHAN (TP045039).
AU  - Ms .Thanam Subramaniam
TI  - THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY
AV  - PM-29-59 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Generation Y
KW  - Consumer behavior
N1  - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA)
ER  -