TY  - BOOK
AU  - JUSTICE ASARE-FREMPONG (TP043796).
AU  - Assoc. Prof. Dr. Mudiarasan Kuppusamy
TI  - AN EXPLORATORY STUDY INTO CUSTOMER ANALYTICS IN THE TECHNOLOGY-DRIVEN EVENT MANAGEMENT INDUSTRY IN MALAYSIA
AV  - PM-29-81 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  -  Special events
KW  - Management
KW  - Big data
KW  - Information technology
KW  - Management information systems
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA)
ER  -