TY  - BOOK
AU  - ERTHA KUSUMA WARDANNI (TP044166).
AU  - Ms. Thenmozly Pandurengan
TI  - EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR

AV  - PM-29-82 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Communication in marketing
KW  - Kuala Lumpur
KW  - Consumer behavior
KW  - Sales promotion
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1701GMM)
ER  -