TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
AU  - Baloglu,Seyhmus
TI  - Marketing for hospitality and tourism
SN  - 9781292156156 (pbk.)
AV  - TX911.3.M3 K68 2017
PY  - 2017///
CY  - Edinburg Gate (Essex) :  
PB  - Pearson Education Limited
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Travel and Tourism
N1  - Includes index; Previous edition: 2013
ER  -