TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780134734842 (hbk.)
AV  - HF5415.2 .M29 2019
U1  - 658.8/3 23
PY  - 2019///]
CY  - New York, NY
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Revised edition of the author's Marketing research, c2010; Includes bibliographical references (pages 781-823) and index
ER  -