TY  - BOOK
AU  - SVEN THEO JAN HURKS (TP047028).
AU  - Prof. Dr. Siva Muthaly
TI  - A QUALITATIVE JUXTAPOSITION OF FACEBOOK AND WEIBO'S SOCIAL MEDIA PROMOTION CONTENT AMONGST MAJOR AMERICAN FAST-FOOD BRANDS / 
AV  - PM-29-89 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Social media
KW  -  Online social networks
KW  - Convenience foods
KW  - Promotion
KW  - Marketing
N1  - A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration.(UCMF1708MBA)

ER  -