TY - BOOK AU - SHANTINI DEVI A/P SHANMUGANATHAN (TP025604) AU - Mr. Kumaresu a/l Murugasu TI - A STUDY ON EFECTIVENESS OF SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION AMONG YOUNG WORKING WOMEN IN KLANG VALLEY AV - PM-29-92 PY - 2018/// CY - Kuala Lumpur PB - Asia Pacific University KW - Social media KW - Marketing KW - Internet marketing N1 - A thesis submitted in fulfillment of the requirements for the degree of Master of Business Administration in Euro Asia Business (UCMF1701EAMBA) ER -