TY  - BOOK
AU  - NADIYA MOHAMED ISA (TP043779)
AU  - Ms. Rahilah binti Ahmad
TI  - IMPACT OF SOCIAL NETWORKING (SOCIAL MEDIA) ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF HYBRID AUTOMOBILES IN KUALA LUMPUR MALAYSIA
AV  - PM-30-02 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Malaysia
KW  - Social media
KW  - Marketing
KW  - Online social networks
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
ER  -