TY  - BOOK
AU  - HAJAR ZAINUR FARAH'AIN BINTI ZAINOL ABIDIN (TP035618)
AU  - Mr. Tajuddin A. Rashid
TI  - CUSTOMER PURCHASE INTENTION TOWARDS HYBRID VEHICLES : A QUANTITATIVE RESEARCH AMONG GENERATION Y IN KLANG VALLEY, MALAYSIA
AV  - PM-30-10 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Young consumers
KW  - Malaysia
KW  - Generation Y
KW  - Lease or buy decisions
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
ER  -