TY  - BOOK
AU  - SALIH DURSUN (TP043617)
AU  - Mr. Kumaresu a/l Murugasu
TI  - USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA
AV  - PM-30-13 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Communication in marketing
KW  - Marketing research
KW  - Intergrated marketing communication tools
KW  - e-Hailing
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)
ER  -