TY  - BOOK
AU  - RAHEEM MAFAS (TP044212)
AU  - Dr. Mudiarasan Kuppusamy
TI  - CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH
AV  - PM-30-16 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Social media
KW  - Marketing
KW  - Internet marketing
KW  - Social aspects
KW  - Consumer behaviour
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)
ER  -