TY  - BOOK
AU  - CHOOK EEN LEE DESMOND (DH007061)
AU  - Prof. Dr. Ir. Vinesh a/l Thiruchelvam 
TI  - A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS
AV  - PM-30-27 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behaviour
KW  - Database marketing
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Decision making
KW  - Case studies
N1  - A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM)
ER  -