TY  - BOOK
AU  - LUO YU (TP043251)
AU  - Mutia Anggeraini Binti Khalid
TI  - THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA
AV  - PM-30-45 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Social media
KW  - Marketing
KW  - Internet marketing
KW  - China
KW  - Customer relations
KW  - Consumer behavior
N1  - A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA)
ER  -