TY  - BOOK
AU  - SONIA BADRU ISSA (TP046179)
AU  - Mr. Tajuddin A. Rashid
TI  - CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA
AV  - PM-30-47 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Branding (Marketing)
KW  - Social responsibility of business
KW  - Purchasing power
KW  - Kenya
KW  - Consumer satisfaction
N1  - A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
ER  -