TY  - BOOK
AU  - Martin,Diane
AU  - Schouten,John
TI  - Sustainable marketing
T2  - Pearson custom library
SN  - 9781292040899 (pbk.)
AV  - HF5413 .M37 2014
U1  - 658.802 23
PY  - 2014///]
CY  - Harlow
PB  - Pearson Education
KW  - Green marketing
KW  - Consummation durable
N1  - Includes bibliographical references and index; Chapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing
ER  -