TY  - BOOK
AU  - GONG NI	 (TP048822)
AU  - Ms. Rahilah Ahmad
TI  - THE INFLUENCE OF SOCIAL MEDIA ON PURCHASING DECISION OF XIAOMI PHONE AMONG GENERATION Y IN CHAOYANG DISTRICT BEIJING, CHINA
AV  - PM-30-56 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Generation Y
KW  - China
KW  - Purchasing power
N1  - A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
ER  -