TY  - BOOK
AU  - YANG JIAJUN	(TP047628)
AU  - Ms. Nooraneda Mutalip Laidey
TI  - COMPARATIVE STUDY ON THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MILLENNIALS AND BABY BOOMERS' BUYING BEHAVIOR IN SHANGHAI, CHINA
AV  - PM-30-58 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Social media
KW  - Marketing
KW  - China
KW  - Young consumers
KW  - Consumer behavior
KW  - Online social networks
N1  - A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
ER  -