TY  - BOOK
AU  - ANANTHU HARIKUMAR (TP036179)
AU  - Mr. Jonathan Jeevan Strinivas
TI  - AN EXPLANATORY STUDY ON BRAND AWARENESS, CONSPICUOUS CONSUMPTION AND PERCEIVED QUALITY TOWARDS LUXURY PURCHASE INTENTION AMONG GENERATION "Y" IN KLANG VALLEY
AV  - PM-30-61 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer bahavior
KW  - Generation Y
KW  - Malaysia
KW  - Consumers' preferences
KW  - Luxuries
KW  - Marketing
KW  - Social aspects
N1  - A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)
ER  -