TY  - BOOK
AU  - ZUBRAIN AAMER IKRAM (TP048448)
AU  - Dr. Behrang Samadi
TI  - EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA
AV  - PM-30-80 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer behavior
KW  - Smartphones
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Case studies
N1  - A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)
ER  -