TY  - BOOK
AU  - MORAKINYO DADA (TP029623)
AU  - Prof. Dr. Siva Muthaly
TI  - THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES
AV  - PHD-20-03 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Online social networks
KW  - Social media
KW  - Marketing
KW  - Social aspects
KW  - Communication in marketing
N1  - A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)
ER  -