TY  - BOOK
AU  - Kotabe, Masaaki.
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9781119586777 (pbk.)
AV  - HF1416 .K68 2019
PY  - 2019///
CY  - Hoboken
PB  - John Wiley & Sons Inc.
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - Management.
N1  - Includes index; Revised edition of the authors' Global Marketing Management, 2014
ER  -