TY  - BOOK
AU  - SITI NAZIHAH BINTI GHAZALI (TP035775)
AU  - Dr Mahiswaran a/l Selvanathan
TI  - TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA
AV  - PG-23-0109 
PY  - 2018///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Young consumers
KW  - Attitudes
KW  - Malaysia
KW  - Consumer behavior
KW  - Internet marketing
N1  - A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM)
ER  -