TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 1285429788 (hbk.)
AV  - HD9980.5 .H64 2017
U1  - 658.8 23
PY  - 2017///]
CY  - Boston, MA
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -