TY  - BOOK
AU  - Armstrong,Gary M.
AU  - Kotler,Philip
AU  - Opresnik,Marc O.
TI  - Marketing: an introduction 
SN  - 9781292146508 (pbk.)
AV  - HF5415 .A76 2017
PY  - 2017///
CY  - Harlow
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -